From 7 to 10 January 2020 Pitti Immagine Uomo brought together the most important players in menswear and contemporary lifestyles to Florence. A multitude of voices gave rise to unique moments of discovery and debate, an increasingly multi-faceted experience that is capable of revealing next season’s trends and, at the same time, offering input in order to understand, in advance, the challenges and strategies of global fashion retail. The winter edition of the fair was coloured by special projects from fashion scenes that are distinguished by their creativity, respect for tradition and with an eye towards the future. The increasingly precise venues showcased a selection of brands that offer a prompt response to market demands. The calendar of events and special projects were enriched by prestigious names. In a fast and fluid world the Pitti Immagine style was confirmed as a vital compass guiding the choices of the global fashion community.